Friday, 14 March 2014

Niche Media No More

In case you haven't noticed, those once "niche" websites are all grown up and are challenging the hegemony of the biggest news brands on the planet. Buzzfeed founder Jonah Peretti, in his internal (posted externally) email to employees "Is History Repeating Itself?", summed it up like this:
"We have so much to learn from these early media companies and in many ways it feels like we’re at the start of another formative era of media history where iconic companies will emerge and thrive for many decades. It will take luck, talent, and hard work, as well as a willingness to learn from the past and embrace the future, but BuzzFeed has a real shot to be one of the great, enduring companies of this new era."



Read more here >> Forbes Business| Quails