Last night’s anticipated premiere of Walt Disney and Marvel’s Guardians of the Galaxy trailer during ABC’s Jimmy Kimmel Live is a good reminder of how important it is to get these would-be blockbusters in front of general audiences. Twitter and Facebook was ablaze in anticipation for the trailer debut, which was put onto YouTube almost immediately afterward. But the vast majority of YouTube users and social media followers were the film nerds who were already going to see the film. This was about pitching to that all-important general audience that didn't know anything about Guardians of the Galaxy.
Read more here >> Forbes Business| Quails
Read more here >> Forbes Business| Quails
