Wednesday, 19 February 2014

Loyal Fans: Sports Leagues and Sports Retailers

The dictionary defines ‘loyalty’ as “the quality or state of being loyal.“ More to the point it describes it as “a feeling of strong support for someone or something,” which is a good enough definition as an exact meaning of the word, but from a brand perspective we think it needs to be beefed up.

Read more here >> Forbes Business| Quails